Manager Business-Product Development

Grodan Academisch Roermond 40 uur


Grodan, founded in 1969, is market-leader in stone wool substrate solutions and is active in more than sixty countries worldwide. The head office is located in Roermond, the Netherlands. Grodan is part of the ROCKWOOL Group which is committed to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding.

Grodan supplies innovative and sustainable stone wool substrate solutions for the professional horticultural sector, based on Precision Growing principles. For the professional horticultural sector these solutions are applied for the cultivation of vegetables and flowers, such as tomatoes, cucumbers, sweet peppers, egg plants, roses and gerberas. Stonewool substrates are offered together with tailor-made advice and tools to support Precision Growing.

Sustainability plays a prominent role within the Group, from the manufacture of stone wool substrates to end-of-life solutions. For Grodan sustainability means providing substrate solutions that use less valuable resources like water, space and nutrients and simultaneously optimizing the production of crops. Recently they launched a new open software platform which integrates greenhouse data and provides growers better business insights. This innovative software platform made Grodan win the Greentech Award this year.

On behalf of Grodan, Equipe Professionals Only is searching for a:

Manager Business-Product Development
Entrepreneurial Business Leader introducing new products and new markets into the horti-culture segments


Grodan is hiring a Manager Business-Product Development who identifies new product segments and enters high potential markets within the international horticultural industry. Primarily, it is your responsibility to enlarge the scope of Grodan and identify, develop and create new business opportunities. From a conceptual and strategic point of view you ensure future business-modelling in addition to Grodan’s current market-leadership. As a prominent member of Grodan’s team you analyze, determine and develop successful short-term and long-term business-product development strategies. You manage a multi-functional (matrix) team consisting of the disciplines needed for the new Businesses such as R&D, finance, sales, marketing, etc.

You will define a strategic vision, based on the input from (end) customer business contacts, product-market research and Grodan’s ‘new business vision’ of product-leadership. Furthermore, you provide Grodan with a long-term forecasting and determine the best approach to launch new businesses and products, and how to penetrate these into new markets. After finishing the strategic process and setting up solid Business Cases, the Strategic Business Development plan needs to be implemented. In this phase you will work on establishing sales plans, sales targets, portfolio management, channel management, product development, marketing planning, and all other areas needed to set up the new Business.

Being the Manager Business-Product Development, you are the linking pin within Grodan’s New Customers, Marketing, Development, Sales and Supply Chain department. As well, you take care of the external and internal processes needed for the fast growing horticultural business. The Manager Business-Product Development manages two business developers and will report to the Managing Director of Grodan.


Grodan is aiming for a bright, conceptual, business-sensitive, energetic and result-driven entrepreneur. The Manager Business Development is a holistic and strategic thinker and is able to define, act on, determine and implement the chosen strategy. Furthermore, you are a strong, easy-connecting communicator and stakeholder-manager who is able to work in a multi-cultural and cross-functional environment.

A Masters degree in Marketing/Sales-Management/Business Administration/Agriculture, accompanied with at least 5 years strategic business-development experience in a high-performing position within a dynamic and market-oriented multinational. You have a strong knowledge and proven track-record of strategic Business-Product Development processes. Besides, you have multidisciplinary experiences and a strong affinity with following international market developments. You have proven to be successful in a entrepreneurial start-up business environment and you are fluent in English and Dutch. Some international travelling is required.


Grodan offers the Manager Business Development a challenging position within a fast-growing, professional and ambitious multinational. You will work for a product and market leader with high quality and innovative products in a challenging setting. The company offers a platform for entrepreneurship and personal development. Grodan knows a culture where teamwork and a down to earth attitude are common. The remuneration package is outstanding and intended to provide you the environment to outperform.

For more information about Grodan:

Inlichtingen bij

For further information about this challenging career opportunity please contact Mr. Harrie Keeris, Associate - Senior Recruitment Consultant (at +31 (0)6-52697388) or Mr. Milo Gordijn, Recruitment Specialist (at +31 (0)6-82253832) of Equipe, Professionals Only.

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